This new Hyundai N Vision 74 project was created entirely with AI. For several months, we’ve been exploring the limitless possibilities of AI and developing a creative workflow that’s becoming more and more precise and efficient.
Today, almost every aspect of the process can be directed and refined, from art direction and styling to storyboarding and composition. The level of control and visual quality we’re now achieving is truly impressive. We’re excited to keep pushing the boundaries of these new ways of creating the video and still content of tomorrow.
The Chevrolet Onyx & Tracker project with MP Curtet was a very complete and ambitious production, carried out in Buenos Aires, Argentina, with an outstanding local team. The on-location shoot went smoothly overall, although we faced some bad weather conditions. This required us to compensate in post-production by recreating sunny atmospheres to meet the client’s expectations.
The major challenge of this project came from the extensive changes required on the vehicles themselves. From paint adjustments to full product updates, we quickly realized that the amount of CGI work needed was much greater than initially anticipated. Many images ended up requiring full CGI cars, particularly when switching between metallic paints with glitter effects and non-metallic finishes, which had to be rendered with complete accuracy.
What defined this project was the extreme attention to detail, every single pixel was carefully retouched to create polished, flawless images that aligned perfectly with the client’s demands. While the CGI itself was not unusual for us, the sheer volume and precision required pushed us to deliver at the highest level. In the end, the result was worth the effort: a series of stunning, highly refined images that showcased the vehicles in their best light. Both we and the client were very satisfied with the outcome.
This project with Torsten Klinkow began with extensive clean-up work on studio images shot under challenging conditions. Once that was completed, the creative direction shifted toward a unique concept: building CGI theatrical sets designed to look handmade, like cardboard stage props, giving the images a surreal, artistic feel.
The visual language then shifted toward powerful, monochromatic red imagery crafted to be both visually striking and cohesive. We also explored an AI-driven animation sequence, entirely developed in-house by Fixip, to demonstrate how a handful of stills can evolve into a creative and engaging narrative through thoughtful editing and direction.
The result is a bold, conceptual project that combines high-end retouching, stylized CGI, and story-driven animation.
This project was truly captivating as Chris Delorenzo is renowned for his loose, vibrant images with rich, lively colors. The challenge here was to create a series of visuals that respected the photographer’s unique style while also adhering to Chevrolet’s well-established guidelines.
The goal was to craft a harmonious visual narrative across different models of the same range, from off-road scenes to urban settings and suburban environments. The challenge lay in balancing these distinct atmospheres while maintaining a cohesive look. Another complexity came from shooting in Seattle, where the weather is known for being unpredictable. We had to adapt to shifting conditions, from bright blue skies to overcast days and occasional rain, which added an extra layer of complexity.
Additionally, some elements were enhanced through CGI to achieve the perfect look for certain models. This mix of real photography and CGI made the post-production work both technically challenging and creatively fulfilling. In the end, this project was a complete and rewarding experience, blending color grading, compositing, and CGI to create a visually striking and cohesive series of images.
The Cadillac Icon Unlocked CGI project was particularly engaging. Initially planned as a straightforward running footage shoot in the desert, our creative instincts quickly took over, transforming the brief into something far more dynamic. Instead of sticking to the original plan, we pushed the boundaries—elevating camera work, enhancing the details of the car, and emphasizing its key features to create a visually impactful narrative.
What began as a simple running footage concept turned into a polished presentation video for the model. This project proved that even in seemingly simple locations, with creativity and effort, it’s possible to create something remarkable. By refining camera movements, experimenting with color grading, and carefully editing, we produced a short yet visually impactful sequence.
This project exemplifies how brands can explore quick, creative, and impactful communication, delivering memorable visuals even in compact formats. A truly satisfying endeavor that highlights the value of creativity in every step!
This Toyota Sienna project, shot by MP Curtet in Seattle, presented a unique set of challenges. Seattle’s ever-changing weather—alternating between sunny, overcast, and rainy conditions—required careful planning to maintain a consistent look. The varying lighting and skies added complexity, as we needed to create visual cohesion across images captured under very different conditions.
An additional challenge was the use of three vehicle models, each with distinct colors and atmospheres, requiring a unified look to harmonize these variables with the diverse weather and locations. Achieving synergy among these images called for meticulous color grading and compositing to balance Seattle’s natural ambiance with the Toyota brand’s polished aesthetic.
Certain locations also needed refinement through compositing to ensure they met commercial standards, which required more post-production work than anticipated. Despite these challenges, the final series exceeded expectations, thanks to a dedicated team effort. The client was thrilled with the results, making this technically demanding project both successful and rewarding.
The FIXIP LAB recently tested the Gybow system, an innovative tool that projects images onto a car in a studio setting. This project aimed to capture four shots to assess the technology’s potential, and the results were impressive. Developed by industry experts, Gybow enhances visual production with remarkable speed, allowing multiple angles to be captured in a single day. Its efficiency extends to post-production, simplifying the positioning and composition of vehicles compared to traditional methods. One standout feature of Gybow is the realism of its images. By photographing a real car, we achieve authentic reflections, while the flexible dome enables a unique mixed-reality experience.
Gybow transforms visual production workflows. With a reference car, photographers can focus on composition and produce numerous images without concerns about vehicle quality. After capturing the shots, the team can validate angles and reprogram a session with Gybow for final rendering. The system offers undeniable advantages: quick creation of diverse shots, impressive realism, and relevant modularity, even if it’s less extensive than CGI. While Gybow is limited to real cars, making certain options less flexible, it remains a highly effective tool for many projects.
In summary, Gybow is a valuable technology that should be tailored to the specific needs of each project, enhancing our ability to meet client expectations while maintaining high visual quality. Discover the entire LAB PROJECT here.
This project Lotus Eletre EV, shot by KY&BA (French photographers duo – Kylian & Bastien), was particularly unique as it involved creating a CGI-based campaign with backplates shot in Thailand. Thailand is quite an unusual location for car shoots, which gave the visuals a distinctly different vibe compared to typical automotive campaigns.
One of the main challenges was the need to collaborate with Maground in order to generate domes that would match the Thai environment, as we didn’t have the correct domes available. This led to a collaboration between Fixip, Ky&Ba, and Maground to bring the project together. The difficulty here was to create realistic CGI images using domes that didn’t exactly match the set locations, adding a layer of complexity.
Despite this challenge, we managed to create impactful and dynamic images. The project also involved creating virtual rigs, adding another layer of difficulty to ensure the motion and action felt natural. The car itself had a striking color that stood out beautifully against the unique Thai backdrops, making the visuals even more captivating.
Technically, this was a very interesting project, combining CGI with environments that we don’t often work with. The collaboration between Fixip, Ky&Ba, and Maground allowed each team to bring their expertise to the table, resulting in a visually impressive final product. Some details of the car and the environment were entirely CGI, making the project even cooler from a technical perspective. Overall, it was a really enjoyable and rewarding project, with a striking end result.
This project Toyota Highlander Hybrid Limited 25th Edition by Caleb Kuhl was particularly interesting because we were involved from the shoot all the way through post-production. The shoot took place in northern San Francisco with Caleb, and we faced challenging weather conditions—lots of grey skies and occasional fog. As a result, we had to compensate for these issues in post-production.
Being on set with Caleb allowed us to collaborate closely, from start to finish. I remember us running along the cliff edges, chasing the last rays of sunlight to reshoot some images that we didn’t capture earlier due to the poor lighting. This close teamwork meant that post-production went smoothly, as everything was meticulously planned during the shoot. No surprises in post, just challenges we were prepared for.
The main focus in post-production was replacing the dull skies with brighter, bluer skies, enhancing the car’s bodywork to create more vibrant and colorful images in line with Toyota’s commercial style. The challenge was to make the images appear naturally lit, as if taken in full sunlight, without overdoing the edits and making them look too artificial—always a delicate balance. There was also significant work done on the backgrounds, trees, and the car’s finish to bring the images to life. Technically demanding, but the fact that we were there during the shoot helped a lot. Overall, it was a rewarding project, and we’re very pleased with the final commercial images.
