Mazda CX90 / A Beauty Project

The strength of this Mazda project lies in its absolute focus on the product itself. The goal was to create a series entirely dedicated to showcasing the beauty of the vehicle, and only the vehicle, from every angle in the most refined and controlled way possible. The project was developed primarily in CGI, used as a tool to elevate image quality and support the final visual result. For us, the process is never the priority. What truly matters is the outcome. To achieve that, we use the most relevant combination of tools available, including CGI, compositing and AI, always in service of the final image.

Quality & optimizing timelines

This approach allows us to highlight the design, proportions, and lines of the Mazda in a very pure and intentional way. The project is particularly interesting because it brings together all the necessary tools to reach a single objective, delivering the strongest possible visuals. How we get there is secondary. What matters is meeting the client’s expectations while improving quality, reducing production costs, and optimizing timelines. This project clearly represents our pragmatic and result driven approach to image creation.

Immersive 360° Experience in Full 3D

In addition to the visuals, we delivered a high end immersive and interactive 360° experience, fully rendered in 3D within the complete environment. The level of detail, lighting accuracy, and material quality were pushed to the highest standard to ensure a premium and realistic experience. This 360° asset allows the product to be explored in depth while maintaining a consistent and exceptionally polished visual quality.

Tap and drag to explore in 360°

Immersive 360° Experience in Full 3D

In addition to the visuals, we delivered a high end immersive and interactive 360° experience, fully rendered in 3D within the complete environment. The level of detail, lighting accuracy, and material quality were pushed to the highest standard to ensure a premium and realistic experience. This 360° asset allows the product to be explored in depth while maintaining a consistent and exceptionally polished visual quality.

Click and drag to explore in 360°

Luxury-Grade Rendering Excellence

The model is rendered at an extremely high level of quality, with a strong focus on luxury and refinement.

Every surface, material, and reflection is carefully crafted to deliver a premium, highly realistic visual experience.

The level of detail elevates the product, conveying elegance, precision, and a true sense of high-end design.

Interactive 360° Interior Experience

We also delivered a high-quality interactive 360° experience of the vehicle interior, fully built in 3D. The rendering focuses on material accuracy, lighting realism, and precise detailing to faithfully reproduce the interior design. 

Click and drag to explore in 360°