AUDI E-TRON GT

At FIXIP, innovation is at the heart of everything we do. Recently, our research and development team at The LAB created a campaign film for the new, fully electric Audi e-tron GT, almost entirely in CGI, opening up new possibilities for automotive advertising.

This project emerged from our recognition that many automotive campaigns tend to feature similar settings and environments, often due to budgetary or logistical constraints. To address this, The LAB developed a new workflow that allows us to create unique and immersive environments. Breaking away from conventional clichés, our film offers a refreshed vision of the automotive world that aligns with today’s challenges.

Inspired by the Solar Punk movement, we set out to infuse the film with a positive and sustainable message that aligns with Audi’s electric vehicles. This movement, which blends technology and ecology, guided us in creating a utopian future where cars seamlessly integrate with natural and technologically advanced landscapes.

Although primarily created in CGI, our film incorporates real footage elements to seamlessly blend technology and nature. The result is a film that not only grabs attention but also sets a new standard for how brands can communicate their vision of a sustainable future.

The pinnacle of progress.

The exhilarating performance of the Audi e-tron GT is matched only by its forward-thinking design and technology.

Performance-enhancing exterior features

The Audi e-tron GT boasts a wide stance with subtle features that heighten performance, such as the electric rear spoiler-which helps improve stability by increasing downforce at speed-and the flat underbody, which flows into a broad diffuser.

Launch control

Legendary Audi performance is at the heart of the e-tron GT, featuring exhilarating launch control, boosting the power to achieve up to 523 HP.

All-wheel steering: Optional all-wheel steering enhances low-speed maneuverability while also providing increased stability at higher speeds.

2-speed transmission: The 2-speed transmission propels you with instantaneous acceleration while helping you improve the efficiency and range of your Audi e-tron

e-torque vectoring plus

Instantaneous and electric, available e-torque vectoring plus helps ensure stability and handling in most driving situations. The adaptable all-wheel drive system intuitively powers each axle individually, offering exceptional traction in nearly all road conditions.