The Mini A.I. project was an exciting and forward-thinking exploration of artificial intelligence in the creative process. Our aim was to push the boundaries of what current AI tools can do, while identifying both their strengths and limitations. Through this, we developed a robust workflow that allows us to maintain full control over visual consistency and ensure the product remains accurate.

One of the biggest challenges was preserving the integrity of the vehicle’s design. AI often struggles to reproduce technical accuracy, especially for complex products like cars. We solved this by building a pipeline that keeps the product faithful to the real model while still allowing creative freedom in areas like environment and styling. What made this project particularly special was our ability to achieve a strong visual narrative with a distinct style and commercial-level quality, all within a tight timeframe and with a lean team. It’s a clear sign of how close we are to integrating AI into real-world commercial workflows.

Although we’re not fully there yet, the progress is accelerating quickly. New tools and updates are being released constantly, sometimes every week, each bringing new capabilities. We take the time to explore each one carefully to understand how it can contribute to our creative goals. With every iteration, we’re getting closer to producing high-quality, consistent, and commercially usable visual assets using AI, and that opens up entirely new creative possibilities for the future.