This Toyota CHR project was a very enjoyable collaboration with Caleb, shot in Austin, Texas. The shooting conditions were particularly challenging due to the summer heat and high humidity, which made production demanding on set. Being on location with the photographer was essential, as it allowed for close collaboration and better anticipation of post production needs.

Working side by side with Caleb from production through post production helped streamline the entire workflow and ensured a smooth delivery process. Everything went according to plan, with no issues from start to finish.

The objective was to create images that feel very natural while still being highly refined on the product itself. The vehicle needed to remain extremely clean and polished, while preserving the natural aesthetic that is central to both Toyota’s visual identity and Caleb’s photographic approach. The final series is cohesive and balanced, and the result fully meets that objective.

Post-Production : FIXIP
Client : TOYOTA
Photographer : Caleb Kuhl
AGENCY : Saatchi & Saatchi
PRODUCTION : CypressPeak production