In the Mazda CX-90 project, our longstanding partnership with Mazda was once again put to the test for the launch of the new CX-90, proudly featuring the new Artisan Red color. Capturing this magnificent paint, with its deep red, cherry, and violet nuances, proved to be quite a challenge due to its depth and richness under the sun. Our teams had to work closely with Mazda’s post-production designers to faithfully reproduce this demanding color. The luxurious interiors were also carefully showcased, with backgrounds replaced for each complex composition, including images of the white cars, done in CG renders to preserve the quality of the Artisan Red hue. Despite some shots taken in the rain, the final project demonstrates our commitment to meeting Mazda’s rigorous post-production standards, where every detail is meticulously retouched to create images that are both realistic and elaborate.