The Chevrolet Suburban CGI AI project embodies a new approach to content creation, combining CGI, artificial intelligence, and high-end retouching to build a compelling visual story from the ground up. CGI provided complete control over the vehicle, AI helped shape the narrative and creative direction, while post-production brought the emotional depth that gives the images their impact. The strength of this workflow lies in its ability to control every aspect of production, from the product itself to the characters, styling, and atmosphere, ensuring that every element serves the story.

Throughout the project, concepts and outfits evolved as the narrative matured, allowing the creative team to refine and strengthen the final vision. Remarkably, the entire project was created by a team of just three specialists—a 3D artist, an art director, and a retoucher—demonstrating how small, highly skilled teams can produce premium visual campaigns in record time. The result is a series of striking images that not only showcase the vehicle but also create a rich, engaging story, illustrating the future of agile and efficient content production.

Post-Production & AI : FIXIP
Client : CHEVROLET
PRODUCTION : FIXIP