Delve into the captivating world of the Rivian project by Caleb Kuhl. This project presents a riveting narrative, captured firsthand during a road trip adventure with friends. Caleb’s raw and authentic imagery transports viewers into the heart of the moment, showcasing the lush greenery of the environment and the vibrant hues of nature. Leveraging extensive color grading techniques, we enhanced the natural beauty of the scenes, infusing them with warmth and vitality rarely seen before. The verdant backdrop provided the perfect canvas for experimenting with rich greens, blues, and contrasting yellows, pushing the boundaries of color manipulation to new heights. Furthermore, we embraced the power of artificial intelligence to transform mundane backgrounds into visually compelling landscapes, seamlessly integrating them with the original imagery. This innovative use of AI not only streamlined our workflow but also revitalized the storytelling process, breathing new life into each image. With no client constraints, we indulged in the creative freedom to produce a diverse array of images, swiftly processed in batches for efficient color grading. The resulting project captivates with its spontaneous authenticity, vivid colors, and the seamless integration of AI-generated enhancements, showcasing the boundless possibilities of AI-driven creativity.
Post-Production : CGI / Retouching 
Client : Rivian
Photographer : Caleb Khul