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FIXIP – CGI & RETOUCHINGlogo darklogo light
  • OUR WORK
  • THE LAB
  • ABOUT US
  • CONTACT
FIXIP – CGI & RETOUCHING
  • OUR WORK
  • THE LAB
  • ABOUT US
  • CONTACT
FIXIP – CGI & RETOUCHING
  • OUR WORK
  • THE LAB
  • ABOUT US
  • CONTACT

BMW XM

BMW XM

For the BMW XM project, we collaborated with Benjamin Grimes, a multidisciplinary artist proficient in both 3D artistry and photography. Benjamin’s photographic conditions were challenging, so we supplemented his shots with our backgrounds from the same location, enhancing his photo series. While Benjamin handled the 3D aspects, we focused on completing the backgrounds and establishing the project’s color scheme. The result? Powerful images featuring a rarely seen car in CGI projects, offering an intriguing blend of full CGI and photographic elements. Notably, the action shot of the BMW involved replacing a real car with the CGI model, demonstrating various techniques used throughout the project. We had the opportunity to experiment with vibrant colors, enhancing the unique ambiance of the atypical vehicle, making the project even more captivating. Working together on this endeavor was both enriching and enjoyable, highlighting the benefits of collaboration in creative ventures.

Post-Production : CGI / RETOUCHING
Client : FIXIP – THE LAB
Agency : FIXP
Photographer :
Benjamin Grimes
Creatives team/Art producer :
FIXP
Producer :
FIXP
Year:

05/14/2024

Category:
CGIRetouching

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