HYUNDAI ELENTRA

The Hyundai Elantra MY24 project was straightforward and natural. The production benefited from favorable weather throughout, highlighting impressive interior transformations, particularly those shot in a parking lot where backgrounds were entirely replaced. We enhanced standard rigs with tree projections and ripple effects to add visual interest. While some individual photos may not have been visually striking, their before-and-after transformations, especially in profile shots, were remarkable. Notably, AI tools from Adobe proved invaluable in cleaning up complex backgrounds. Overall, the project resulted in natural-looking images, ultimately receiving validation in the second tier, indicating smooth progress and client satisfaction.

Post-Production : Retouching 
Client : Hyundai
Agency : INNOCEAN USA
Photographer : MPCurtet
Creatives team/Art producer : CHARLES GERSTNER/MELANIE TONGAS
Producer : INK & ORANGE

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